Ning Baizura, George Young, Phat Fabes, Amanda Imani and Serena C also attended the party to unveil the network’s new logo and tagline

No other network can bring out the stars like E!, and that’s exactly what it did for the unveiling of its new logo and tagline, ‘Pop of Culture’.

Malaysian supermodel Amber Chia and hip hop darling Mizz Nina were among some of the celebrity attendees, joining Ning Baizura, Dayang Nurfaizah and Amanda Imani on the red carpet.

E! anchor Dominic Lau and some of the region’s finest men suited up very nicely for the occasion as well.

A core channel brand for NBCUniversal, both in the US and internationally, E! is seen in 150 countries and delivered in 26 languages. As the home of pop culture, E! captures the topics that fascinate us all including personalities, trends, music, fashion, TV, movies, art, nightlife, philanthropy, technology, design and sports. The channel’s new look and logo, “Pop of Culture” tagline and talent-driven brand campaign help bring this to life, evolving and extending the E! brand.

The newly evolved E! welcomes new shows including Opening Act, from International Emmy® Award-winning producer Nigel Lythgoe and Married to Jonas, featuring Kevin Jonas, a member of the Grammy Award®-nominated and multi-chart topping group Jonas Brothers, and his wife Dani, as well as continuing with fan favourites: Live From The Red Carpet, Fashion Police, Keeping Up With The Kardashians and all the familiar, much-loved hosts of E! News Asia – Marion Caunter and Dominic Lau.

Click through the gallery for photos from E!’s party.