Fri, 12 Apr 2013 14:00:00 GMT | By Amy Chatterton
Siwon Choi helps LINE get closer to Malaysians

Siwon Choi helps LINE get closer to Malaysians



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LINE, the world’s leading mobile messenger service provider, recently announced its goal to exponentially grow its Malaysian user-base this year at a press conference held in Kuala Lumpur, Malaysia. LINE’s first ambassador, Siwon Choi, attended the event to officially kick off its first local campaign. The locally-filmed TV commercial, which was shot in Tasik Ampang Hilir amongst other familiar Kuala Lumpur locations, features Super Junior's Siwon as a boyfriend interacting with his girlfriend on LINE. He also shared his virtual brand room and avatar on LINE PLAY, LINE’s avatar communication service, during the press conference. Oh, he also revealed his favourite sticker character is James!

To provide a more local flavour to its services, LINE has also garnered the support of key Malaysian celebrities on LINE Official Accounts that allow them to directly engage their fans. Among the personalities unveiled today were Zizan Razak (Raja Lawak), Danny One, Liyana Fizi, Isaac Dang, Chris Tong Bing Yu, Jane Ng, and Keqing.

In addition to celebrity partnerships via LINE’s Official Accounts, LINE is also transforming the music industry by becoming a new platform for music. G-DRAGON of K-pop group Big Bang recently released a new song via his LINE Official Account. Fans can download an exclusive set of G-DRAGON Stickers which allows them to listen to his new song ‘GO’ for free.

Take a peek at the gallery for more pictures of Siwon Choi at LINE’s press conference in Kuala Lumpur.

WATCH VIDEO:
Siwon Choi at the launch of LINE in Malaysia

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