Photo courtesy of AmberCreations
Amber Chia (Photo courtesy of AmberCreations)
Ford Supermodel of the World is an international modelling contest established by Eileen Ford in 1980 that showcases young fashion model entrants from over 50 countries in order to discover new talent for the fashion industry. The Ford Supermodel of the World was the first talent search of its kind, and has helped to discover some of the most notable new stars in the fashion world such as Adriana Lima, Chanel Iman and Camila Finn.
Malaysia’s version of the Ford Supermodel of the World follows the effort and heartbreak of 22 aspiring male and female Malaysian models who will compete to become Malaysia’s next supermodel and stand a chance to represent the country at the world modelling stage. The eight-episode TV reality series will start production end of September and the show will premiere sometime in October.
The 22 finalists will be monitored by Amber herself, as each contestant will be put to the test weekly as they compete in photo assignments and catwalks. Amber will also lead the panel of industry judges for the reality programme.
“It’s different from what I have been doing. (This reality series) is a great opportunity for me to share my experience and help others to cope with the world of international modelling” said Amber. “A lot of people, even aspiring models, still don’t see modelling as a long-term career; one that can open doors to bigger and better opportunities. We hope to change their perception with this reality show.”
Producer Yap Wen-Ji believes that the reality series is the perfect platform to showcase and develop Malaysian talent.
“There are a lot of beautiful models out there in Malaysia, and all we have needed is an avenue to put us on the world stage,” said Wen-Ji. “We have this opportunity with the Malaysia’s Supermodel Search Presents Ford Supermodel of the Year reality show, which gives Malaysians an opportunity to step up and compete amongst the best in the world.”
The winners – one male and one female model – of Malaysia’s Supermodel Search Presents Ford Supermodel of the World will walk away with a RM 50,000 cash prize, lucrative modelling contracts and fashion spreads with some of the leading magazines in the world.
